This Horizon Holidays poster by Abram Games. Designed in the 1950s, this poster encapsulates the joy and adventure of post-war travel with a bright, minimalistic sunshade graphic and Games’s signature clean lines. As one of Britain’s pioneering graphic designers, Games used bold, simple shapes to convey the excitement and ease off holidaying abroad, inviting viewers to envision the warmth and relaxation of a Horizon Holidays getaway.
About the Artist
Abram Games was one of Britain’s most influential graphic designers, renowned for his striking modernist posters that combined bold simplicity with powerful messages. Active from the 1930s to the 1980s, his motto “maximum meaning, minimum means” defined his clear, communicative style.
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