Own a piece of British history with this Your Britain - Fight for it Now (Health Centre) poster by renowned designer Abram Games. Created during World War II as part of a series commissioned by the British government, this powerful poster envisions the promise of post-war healthcare reform. Games’s artwork contrasts wartime hardship with the potential for modern health facilities, urging citizens to support the vision of a healthier, rebuilt Britain. Known for his minimalist style and impactful messaging, Games captures the hope and resilience of the British people.
About the Artist
Abram Games was one of Britain’s most influential graphic designers, renowned for his striking modernist posters that combined bold simplicity with powerful messages. Active from the 1930s to the 1980s, his motto “maximum meaning, minimum means” defined his clear, communicative style and left a lasting mark on 20th-century design.
Discover more Abram Games poster art — a timeless collection of design classics that celebrate innovation, clarity, and the spirit of post-war Britain, available exclusively at Artz Etc.
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