Experience a powerful piece of history with this art print of Your Britain - Fight for it Now (Housing) Poster by Abram Games. Created during World War II, this poster was part of a campaign commissioned by the British government to highlight post-war housing needs and social reform. Games’s minimalist, impactful design contrasts a modern architectural vision of Britain with the reality of wartime destruction, urging citizens to envision a better future. This piece is a striking example of Games's skilful approach to visual propaganda and his hope for a post-war Britain with improved living conditions.
About the Artist
Abram Games was one of Britain’s most influential graphic designers, renowned for his striking modernist posters that combined bold simplicity with powerful messages. Active from the 1930s to the 1980s, his motto “maximum meaning, minimum means” defined his clear, communicative style and left a lasting mark on 20th-century design.
Discover more Abram Games poster art — a timeless collection of design classics that celebrate innovation, clarity, and the spirit of post-war Britain, available exclusively at Artz Etc.
