Experience Alfred Leete’s vibrant and playful artistry with this iconic The Lure of the Underground, poster from 1927. Best known for the celebrated WWI recruitment poster Your Country Needs You featuring Lord Kitchener, Leete was also a prolific commercial artist with notable works for brands like Guinness and Bovril. In this lively design, Leete employs his trademark comic style, humorously depicting the general public helplessly “lured” toward the Underground’s fast, efficient services. The famous roundel symbol of the London Underground acts like a whirlpool, comically pulling passengers in, while bus and taxi users look on in envy. Commissioned by the Underground Electric Railways Company of London, this poster reflects Leete’s talent for merging clever design with humorous narrative.
