It's uncertain whether the well-known 20th-century phrase for self-promotion originated before or after the song "Blow Your Own Trumpet." What is clear is that publishers Chappell were confident this distinctly English-sounding song would resonate with audiences in France. Ralph Butler, the lyricist behind this tune, also penned other enduring comic songs, including the WWII favorite "Run Rabbit Run" and the beloved 1956 children's classic "Nellie The Elephant."