Capture a piece of British history with Britons – Join Your Country’s Army! by Alfred Leete. This classic World War I recruitment poster, featuring the famous image of Lord Kitchener pointing with the powerful call to action, "Your Country Needs YOU," became an icon of British wartime propaganda. Designed in 1914, Leete’s work inspired countless men to enlist, solidifying this image as one of the most recognisable pieces of recruitment art worldwide.